How GroupM Singapore Moved From Hard-to-Fill Roles to 20+ Dedicated Professionals and Client Pods
100+Agency Partners
250+Professionals
20+Years Experience
White-Label Delivery
Global Agency Support
CostSaving
Up to 60%In-House Hiring
Our Clients:-
The Challenge
Across GroupM businesses, new client wins, campaign demands, temporary workload peaks and evolving account requirements created a recurring need for specialist talent. The challenge was not simply finding skilled people. It was finding them quickly, integrating them into existing teams and increasing capacity without creating unnecessary permanent headcount. A specialist might be needed for a particular client, capability or period. Traditional recruitment could take too long. Freelancers could provide additional hands, but often lacked the continuity, account familiarity and integration required for complex client work. GroupM needed a model that could provide dedicated specialist capacity while remaining flexible enough to follow client demand.
The Wildnet Solution
Wildnet built a dedicated-resource model of white-label services around the way GroupM businesses actually needed to work. The engagement began with individual dedicated specialists and evolved into dedicated client pods designed around specific account requirements.
Rather than placing resources into a shared offshore pool, Wildnet provided dedicated professionals who could become part of the relevant GroupM team. The result was more than outsourced task execution. It was dedicated offshore capacity operating as an extension of the agency team.
The GroupM X Wildnet
Relationship
As requirements expanded, the model evolved with them. The relationship grew across multiple GroupM businesses, including:
Wavemaker
Xaxis
EssenceMediacom
At peak engagement, more than 20 dedicated professionals were supporting GroupM businesses simultaneously. Some worked as individual specialists embedded within existing teams. Others were brought together into dedicated multidisciplinary pods built around specific client requirements.
This gave GroupM businesses another way to build specialist capability around an account without having to create equivalent permanent local headcount for every requirement.
Building a Team
With Dedicated Client Pods
The dedicated pod model became particularly valuable when an account required several complementary capabilities. Instead of recruiting multiple specialists separately, Wildnet created a dedicated multidisciplinary team around the client requirements.
How the Pod Evolves
Its composition could evolve as the account evolved.
New client win → Build the pod
Workload increases → Add capacity
New capability required → Add the specialist
Requirement reduces → Scale the pod down
Client scope changes → Reconfigure the skill mix
The Commercial Advantage
At a 20+ person scale, the economics become significant.
Comparable digital specialists in Singapore can typically cost approximately more than 4,500-9,000 Singapore dollars per month, depending on discipline and seniority, before employer contributions and other employment costs are considered. Against these benchmarks, Wildnet’s dedicated-resource model can provide an estimated 50–65% reduction in direct resource cost compared with building equivalent specialist capacity locally in Singapore. Across a team of more than 20 professionals, this can translate into hundreds of thousands of Singapore dollars in annual employment-cost savings, depending upon the team’s exact role and seniority mix.
GroupM also avoids separate client-side expenditure associated with:
Recruitment & Talent Acquisition | HR & Payroll Administration | Employee Benefits | Office Infrastructure | Workstations & Equipment | Training | Replacement & Continuity Costs
20+ Specialists Without a 20-Person
Permanent Cost Base!
This is where the model becomes particularly relevant. GroupM did not need to permanently employ 20+ additional people simply because client demand reached that level at a particular point. Instead, capacity could be added, reduced or reshaped around account requirements. A specific capability could be brought in for a specific need. A larger account could have its own multidisciplinary pod. A changing client scope could lead to a different mix of specialists. And when the requirement changed, the workforce structure could change with it. Behind the deployed teams sits Wildnet’s 300+ professional talent ecosystem across digital marketing, technology, analytics and creative capabilities, providing access to additional skills and replacement capacity as requirements change.
What GroupM Gained?
The value of the model went beyond filling specialist roles. It gave GroupM businesses a more flexible way to build and manage delivery capacity around client requirements.
20+ Dedicated Professionals
Specialists deployed individually and within account-specific teams
Dedicated Client Pods
Multidisciplinary teams built around specific client requirements
50–65% Lower Direct Resource Cost
Compared with benchmark local specialist costs in Singapore
Flexible Team Capacity
Add, reduce or change capabilities as account needs evolve
Singapore-Aligned Delivery
Professionals working within local team hours and workflows
Dedicated Account-Level Support
Teams focused on the relevant client and delivery requirements
